BodyWork Campaign

LifeSpa was looking to promote their BodyWork offerings to Life Time members. The design and photography of the five different personas kept the focus on the model, and the fashionable yet athletic approach to the styling helps strengthen both the club and spa as a true lifestyle brand.

My Role: Art Direction, Design

Agency: Life Time Fitness

Creative Direction: Jon Stone and Mark Chapman

Copywriter: Jill Palmquist

Designers: Toni Hall and Ellie Drotning

Photographer: Buck Holzmer